Area4 Labs in the News

The latest on Hearby ...

The new platform encourages people to support their local venues by enabling them to easily discover live events taking place nearby

This is a major step forward in making sure that music fans can easily find and attend the best gigs no matter where they are in the country.

June 03, 2021

The AI-powered live music tracking service now covers most UK and North American cities, and will roll out in mainland Europe later this year


May 26, 2021

The music industry in particular suffered from a lack of in-person gatherings during the pandemic. Without concerts, many artists had to pivot in order to reach their fan base and continue making money.

May 21, 2021

Consumers long to return to events but might not be ready for crowded theaters and concert halls. Three strategies to bring audiences back.

May 1, 2021

It’s time to consider how 2021 can be the beginning of the revival of live music. (see pg 26-27)

April 15, 2021 to provide MVT with widgets of UK live show data, to increase awareness of member live shows and analytical tools to assist in government relations.

April 15, 2021

Live music AI tracker totals $3M in funds to amplify the return of live music shows across North America, UK & Europe.

March 12, 2021

Live music has been hit as hard as any industry. Not just stadium tours but at every level down to open mic nights in small bars. Live music is an experience, not a commodity, and pent-up demand for a good time means we can expect a surge once it’s safe for large gatherings.

February 25, 2021

When the financial crisis of 2008 hit, many businesses reflexively cut jobs in an effort to stay solvent and unemployment soared.

Oct 19, 2020

“We’re building an A.I. Ian” said Gary. That will start to make sense very shortly.